Python, the versatile and powerful programming language, has been making waves in the world of SEO. It offers an incredibly efficient way to automate tasks, analyze data, and optimize your website for search engines. Today, I am going to share with you a Python script I have created that leverages these capabilities to optimize product creation and variations in WooCommerce.

This is how it looks like in my “Custom SEO Content Creation” service.

The Power of Python in SEO

Python has become a go-to tool for SEO professionals. Its ability to automate repetitive tasks, analyze large amounts of data, and perform complex calculations makes it an invaluable asset. With Python, you can automate keyword analysis, meta tag creation, link building, and much more.

One of the most significant advantages of Python is its extensive library of pre-built modules. These libraries can be easily installed via pip, Python’s package installer. For this script, we will be using two libraries: requests and openai. The requests library allows us to send HTTP requests, while openai provides access to the powerful GPT-3 model from OpenAI.

The Script: Automating Product Creation in WooCommerce

The Python script I have created is designed to automate the process of creating products and variations in WooCommerce. It uses the WooCommerce API to interact with your WooCommerce store and create products based on the attributes and options you specify.

Here is a snippet of the script:

pythonCopy codeimport requests
from itertools import product
from dotenv import load_dotenv
import os

# Load environment variables

# WordPress/WooCommerce Configuration

# Attributes
ATTRIBUTES = ["Duration", "Topic", "Session Type"]

# Attribute options
    "Duration": ["30 minutes", "60 minutes", "90 minutes"],
    "Topic": ["Math", "Science", "English"],
    "Session Type": ["Individual", "Group"]

# Prices for each duration
    "30 minutes": 30.00,
    "60 minutes": 50.00,
    "90 minutes": 70.00

# Additional cost for group session

def create_product():
    # Product data
    product_data = {
        "name": "Tutoring Session",
        "type": "variable",
        "regular_price": "0.00",  # Regular price must be set even for variable products
        "categories": [
            {"id": 1}  # Product category (replace with the category you need)
        "attributes": [
                "name": attribute,
                "visible": True,
                "variation": True,
                "options": OPTIONS[attribute]
            } for attribute in ATTRIBUTES

    response ='{WOO_COMMERCE_URL}products',
                             auth=(CONSUMER_KEY, CONSUMER_SECRET))

    if response.status_code != 201:
        print(f"Error creating the product. Response: {response.content}")

    return response.json().get('id')

def create_variations(product_id):
    # Create variations for the product
    for values in product(*OPTIONS.values()):
        options = dict(zip(ATTRIBUTES, values))

        # Get the base price from the duration
        base_price = DURATION_PRICES[options["Duration"]]

        # Add the costs of the additional services if they are selected
        if options["Session Type"] == "Group":
            base_price += GROUP_SESSION_COST

        # Round the price to two decimals
        price = round(base_price, 2)

        variation_data = {
            "regular_price": str(price),
            "attributes": [
                {"name": attribute, "option": value}
                for attribute, value in options.items()

        response ='{WOO_COMMERCE_URL}products/{product_id}/variations',
                                 auth=(CONSUMER_KEY, CONSUMER_SECRET))

        if response.status_code != 201:
            print(f"Error creating the variation. Response: {response.content}")

# Create product and variations
product_id = create_product()

This script allows you to create a variable product with different attributes and options. For example, you can create a tutoring session product with different durations, topics, and session types. The script will automatically calculate the price based on the selected options.

Customizing the Script

The beauty of Python is that it’s highly customizable. You can modify this script to suit your needs. For instance, you can add more attributes and options, adjust the pricing logic, or even integrate it with other APIs to further automate your workflow.

Remember to create a separate file to store your API keys and other sensitive information. This is a good practice to keep your sensitive data secure and your code clean.


Python offers a powerful and flexible way to optimize your SEO efforts. By automating tasks and analyzing data, you can make more informed decisions and improve your website’s search engine ranking. The script I shared today is just one example of how Python can be used in SEO. I encourage you to explore more and unleash the full potential of Python in your SEO strategy.

For further reading on SEO with Python, you can explore more blog posts and articles here, here, and here.

por Alexis Galán

SEO & Python...

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